According to the most recent data from GSMA Intelligence, the world’s smartphone users are 5.22 billion in total. And in today’s mobile app industry, there are over 250 billion mobile apps available to download on our smartphones.
With the increased usage of social media and other online platforms, there is no doubt that digital marketing should be a major component of any marketing campaign. The success of an app is largely measured by how well it is promoted on different digital platforms. It provides a range of tactics and methods to use in order to remain ahead of the competition.
Content marketing is a term that is used for creating a strategy that is suited to your specific brand’s target audience, It shows how you remain faithful to your brand and make marketing campaigns as effective as possible. Every asset needs to be evaluated for the value it brings to the strategy as a whole and then makes modifications as need.
A modulating plan for 360-degree content educates clients, nurtures opportunities, and closes sales.
Content marketing is the process of planning, producing, distributing, posting, and publishing content.
Types of Content Marketing:
- Social media marketing
With more than 3.80 billion global users of social media, it Is easy to understand why so many businesses are investing in social media marketing. There are a vast number of platforms to work with ( ex: Facebook, Instagram, Pinterest, Linkedin, Snapchat, Twitter ) and many more, In the form of ( photos, videos, stories, pre-recorded videos).
The content made for Social media Marketing keeping in mind to create impact over marketing tactics. Content with Optimized keywords benefits to reach the exact niche target market. Content in the form of Image or Video using graphical presentation is there for giving insights to users on Product/ brand in broader terms.
- Info-Graphic content marketing
Infographics present content, data, and information in a graphical format, that is simple to understand, they are a perfect way to express the content effectively, with a combination of straightforward wording, short sentences, and descriptive pictures.
The best part is that you can make the infographic however you want to build as per your requirement.
- Blog content marketing
Having a blog on your website that refers to your product attracts potential customers who are searching for your company response. Blog posts enhance SEO and are a low-cost way for organic traffic to increase.
Make sure to keep these things in mind while writing the blog post for SEO to optimize your content.
To organize your blog subject, use a core or group model to keep your content based on your product and related to it.
- Video content marketing
In addition to other types of content, such as blog posts and podcasts, video content marketing is about understanding how video can be incorporated in every stage and channel of your marketing strategy, its emphasis is to create video content that is helpful, engaging, and meaningful to your audience, and that allows them to continue to connect with you.
Video marketing can boost conversions, enhances ROI, and help you develop relationships with people in the crowd, on social media sites, landing pages, or on the website of a co-marketer you choose to share your content.
The marketing of video content is a strategic marketing technique that puts users’ wants and needs first.
- UGC Content marketing
User-generated content often called UGC for small is any information that has been created, published, or submitted by the users. It could be an update or a summary, a video, or a podcast on a multitude of other forms of social media.
In a way, it is said to be user-generated content if it does not incorporates your company.
- Animation content marketing
Using animation can help a brand to illustrate a simple message in a cost-effective and visually striking way to explain complex concepts. It can be used in a variety of ways in your marketing plan, from incorporating it to your website in an email or some other campaign to a brief brand animation.
- Press release content marketing
Press releases, digital books, and articles help brands to extrapolate and add more information about their concepts. Usually, this kind of content appears to have a length of about 3500 to 5000 words and is typically downloadable as PDFs.
For the organization of all sizes, long-form content has been proved abruptly important, ultimately the purpose of this type of content is to endorse.
Market automation is extremely important to improve the overall response rate of your marketing strategies because it manages every activity associated with the marketing.
By nature, digital marketing automation refers to software tools and technology developed for advertising departments and companies to advertise on various online sites (such as social media, email, blogs, and many more) more effectively and automate a repetitive task.
By managing complex oracle marketing campaigns from a single tool this type of tool helps advertisers to automate and optimize consumer interaction.
Marketing automation tools facilitate digital marketers in areas such as lead managing, link building, segmentation, relationship marketing, Marketing ROI analyses.
Marketing automation is among the fastest-growing technology available today.
Let’s check out 3 of the most important elements of market automation:
- Creation of clusters of the behavior-based market:
Artificial intelligence is guided by marketing automation and uses various monitoring codes to monitor user’s online actions.
- Automation for business expansion:
The main use of marketing automation is for lead generation and conversion.it will create more profit for your company eventually.
- Automation workflow:
Every department has a multi-step process that requires a lot of hours of work from its workforce. And the entire workflow, be it budgeting, email marketing, online marketing is streamlined by marketing automation.
Digital marketing automation benefits:
- Reduce the cost of staffing if all can be handled from one platform, you won’t need as many workers on staff helping out with marketing activities.
- Better ROI, tools for marketing automation can facilitate cross-sell and can increase the rise in sales and deal size.
- Its described produces explicitly and points outs the slow down for you.
A look at some of the digital marketing automation tools:
- Oracle Eloqua
- sales Fusion
Big data marketing:
Marketing, which combines mathematics, statistics, technology, psychology, and neuroscience, is now abandoning its creative origins and increasingly becoming a science. Big Data is a high-volume, high-speed, and high-variety information asset that needs cost-effective, creative ways of information processing to improve insight and decision-making.
Big data is a concept that describes the vast amount of information that inundates a company on a day-to-day basis, both organized and unstructured. But it’s not the number of data that’s relevant. It is what organizations are doing with the knowledge that matters. For insights that lead to informed decisions and strategic business moves, big data can be analyzed.
Volume was historically seen as the defining characteristic of ‘Big Data’; however, the focus has broadened towards the other attributes, velocity, and variety, in recent years. High-speed refers to the speed of data access and retrieval within the system; this is not a revolutionary idea in itself. The importance of big Data’ will depend on how easily this information can be obtained and processed as volumes grow to unprecedented dimensions, allowing companies to respond to data in real-time. ‘Big Data’ is inherently highly varied, but the data generated and used by small companies may be more limited in reach, but its analysis may still draw insights.
Mobile marketing is just a tiny aspect of the digital marketing framework, which is today a major segment. Strong growth has transformed the smartphone industry in recent years. The fact that we are not talking about automobiles but rather talking about smartphones says it all.
What is mobile marketing?
Mobile marketing is a marketing strategy that shows marketers and companies, using a variety of methods directly to mobile users to advertise their business, services, item, and so on.
It is an excellent way to communicate with your target audiences through the safety of mobile devices, in a manner that optimizes the impact of its chosen marketing message.
In earlier times the mobile marketing was restricted to SMS and eventually MMS, but as the technology has advanced and smartphone range and utilization has increased, this has extended to include social media apps such as Facebook, Instagram, Twitter, and many other chat apps, with email, mobile websites, voice calls and much more notably, and in recent times mobile apps with or without push notifications.
We have also moved from using smartphones with a small set of features to using phones with upgraded features that are themselves more capable. and it is now complemented by the introduction of tablet devices and smartwatches.
Why mobile phone marketing important!
- Approximately about 65% of emails are first accessed on phones.
- Around 70% of the sites of the internet are opened on tablets, instead of laptops and computers.
- On average around 60% of B2B buyers regularly use smartphones to access seller items.
- Nearly two-quarter of cell phone users are looking for a company or phone services, except the company to be within their nearby local current location.
Types of mobile marketing:
- Location-based Ads
- Search Ads
- App-Based Apps
- In-game Apps
- Web apps
SMS: It is the most standard mobile marketing tool in which personalized messages are being sent to your smartphones according to the demographic of the user.
Location-based Ads: Businesses can monitor the location of the mobile user through the use of GPS, and then submit the personalized message to the location they live.
App-based Apps: Companies are now jumping on the trend of creating their applications since the launch of android [lay store and iPhones app store, developing apps is the way a business can communicate with the clients.
In-Game apps: in addition to smartphones, apps businesses are now beginning to develop various forms of mobile games that can be downloaded directly to their phones by mobile users. The mobile games downloaded have various marketing messages and advertisements that will tempt the user to visit the website of the company or the developer of the game.
Search ads: These are similar to google ads but are more optimized for smartphone users.
Web ads: such ads are those which are shown on the top of the search results most of the time when you browse through your mobile devices.
Advantages of Mobile marketing:
- Easy to use
- Powerful influence
- Mass messaging
Disadvantages of Mobile marketing:
- privacy concerns
Social media marketing:
Social media marketing is the use of social media platforms, to achieve your marketing and branding goals and drive website traffic, it is a type of internet marketing that includes, creating and sharing content on social media networks. This includes posting content on social media accounts, listening to your audience, and interacting with them by revealing your performance and running ads on social media.
Marketing on social media offers businesses, a way to attract new consumers, connect with existing customers, and inspire their desired community, purpose, or sound. It is also referred to as digital marketing.
Why social media marketing is important!
The world interacts via the internet and in the lives of millions around the world, the social media networks are active.
Social media is now one of the most critical aspects of digital marketing, which is reaching millions of consumers worldwide and offers amazing benefits. They help you communicate with consumers, increase awareness of your brand and improve your brand awareness.
In today’s time, consumers want to know more about a company or product in a rush, to do that they browse social media platforms because that’s where they will find people talking about that business or a product. but what if you do not have a presence on social media? A perfect chance to make an impact would be lost.
Social media is a perfect place for marketers who are looking to gain insights into the desired taste of their audience. And to attain sustainable business growth it is important to invest in social media.
If you want to launch a new product or a business, the ideal launchpad for building a buzz around your initiative is social media. When we step forward in the future of e-commerce, it is clear that social media is not just a choice but a requirement for your business to grow.
Type of social media platforms:
- Social networking (Facebook, LinkedIn)
- Microblogging (Twitter, Tumblr)
- Photo sharing (Pinterest, Instagram, Snapchat)
- Video sharing (YouTube Facebook live)
Advantages of social media:
- Encourage engagement
- Create a strong bond with consumers
Disadvantage of social media:
- Too many negative users
- Roi is unclear
Online PR, also referred to as digital PR, is a link-building technique that involves developing a story or piece of innovative content and distributing it to target media to secure coverage that includes backlinks to the website of a customer, thereby enhancing SEO and Google’s overall search rankings. it is a type of web-based public relations that uses all of the online media tools. To attract attention to a certain product or service and to cultivate a good image, connecting with bloggers or social media platforms is used.
Another goal of digital PR is to create a variety of quality links to appropriate, high-level publications that mean something to the consumer, while at the same time trying to boost the credibility of the company and increase brand awareness.
Publishing helps to boost SEO and rankings, publishing on high-authority websites, and having links to your website will drive you up to your target keyword rankings, the higher you rank on Google, the more traffic to your website will come.
Digital PR is an online marketing process that businesses use to improve their visibility online. digital Media outlets create a network with journalists, bloggers, and influencers and submit online press releases to obtain high-quality backlinks, mention social media and boost their optimization of search engines (SEO).
Social bookmarking! It is the method of having strong backlinks, branding, promotion, and indexing rights, as well as massive traffic.
Promoting the brands and news through social bookmarking sites, allows to advertise the content at very inexpensive rates for a large number of internet users.
You will be working to boost your brand recognition and online presence when you launch a digital PR campaign. In creating your online identity and what makes your brand special, a strategic campaign will make a major difference.
Here are some of the ways your brand could benefit from digital PR:
- Improve SEO
- Establishing you in your niche as an expert
- Generate Sales and Leads
- Boost traffic from websites
- Enhance your brand value and raise trust
Content marketing is a critical part of the virtual presence of every organization. Content is the shared data to be provided by the online promotions. Such data may be in written, audio, or visual form. There is content in blog posts, e-books, etc. Social media posts, PPCs, and even the website’s pages. It has to be imaginative, engaging, goal-oriented, convincing, and directed at your particular audience. If that suits your particular approach, it can also be motivational, informative, and even entertaining. The primary purpose is to saturate readers, listeners, and viewers with the belief that your business is the one to do business with.
The PESO Model takes and combines the four forms of media: paid, earned, shared, and owned. and it mainly relates to the four different media that make up public relations. This is the structure for how specialists in public relations and communications should think about PR. Using this model, pay and organic public relations and communications have many opportunities to work together and drive the outcomes clients need in this digital world.
- Paid media
paid media does not apply to huge, fancy advertisements and highly imaginative print advertising.
Besides, social media ads supported content, and email marketing are the paid media medium for a communication program.
In paid media, there are two parts: ads and networks. Advertising covers Google ads
and Social media ads. You will meet the target audience where they are by paying to be out there. Platforms, such as HubSpot, provide you with the necessary resources for, lead generation, screening of landing pages, and far more. All of this plays a large part in recognizing and reaching your customer base. Using a news outlet helps to cast the advertisement into a large network of specialist publications that might be difficult to afford.
- Earned media
This is the most traditional aspect of public relations because any story or mention you get through relationships with reporters, bloggers, and more needs to be “earned”
Earned media is what you perceive as either advertising or media partnerships. It’s making your name in print. Writing about you in a magazine or trade journal. Appearing to chat show to talk about your commodity on the television.
PR is best known for receiving media or genuine third-party recognition. When someone else speaks about the product or products of your organization, those words hold far more weight than when you try to reassure the public about the importance of your business.
- Shared media
social media plays a big role “In “shared” media there is a big chance to urge to the clients where they spend tons of their time. Via well-crafted social posts and digital campaigns, many potential customers will begin to like, comment, and share your posts.
This results in more future clients seeing and sharing the posts as well. They help you carry out your plan, it involves not only social networking, but the community, collaborations, distribution, and promotion.
- Owned media
Owned media is also referred to as content. It’s something you hold, and your website or blog lives on it. You control the text and tell the tale the way you would like it to be revealed. Owned content helps you to tell stories of various kinds to see what resonates. You can use different materials to connect with your customers and to involve them more deeply.